This course consists of three parts. The first part, Marketing and ConsumerBehaviour 7,5 ECTS credits, centers on the processes and activities consumersengage in when acting on today’s markets. The second part, ServiceManagement and Marketing 7,5 ECTS credits, focuses on how firms can co-createvalue with their customers to provide unique customer experiences. Thelast part of the course consists of the preparation and completion of abachelor thesis, 15 ECTS credits. The selection to this course is made on basis of completed academic credits in thesubject Business Administration. The academic credits must be available on by the last day of application.